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OFX Becomes BKT URC Currency Exchange Partner

13/09/2022

The BKT United Rugby Championship is excited to confirm that OFX, International money transfer and foreign exchange services provider, has become the league’s ‘Official Currency Exchange Partner’.

OFX partners with the BKT URC which has just smashed its broadcast records which saw an audience of 34.6million tune in across the 2021/22 season.

Across the initial three-year partnership, OFX will provide foreign exchange services to the league while also using their rights as an opportunity to build awareness across key European markets through various channels including broadcast, digital content and brand activation.

OFX recently announced the establishment of a European HQ in Dublin as part of its ambitious plans to grow business and market share in Ireland and Europe.

Commenting on the partnership with the BKT United Rugby Championship, Maeve McMahon, CEO OFX Ireland, and Growth Leader for Europe said: “We are delighted to be partnering with the BKT United Rugby Championship at what is an exciting time for OFX in Ireland and Europe. This opportunity comes at a time when we have ambitious plans to build our brand awareness and grow our international money transfer and foreign exchange services business across Ireland and Europe. The partnership with the league is a great match for OFX. They share many of our core values including driving innovation, diversity and the unrelenting ambition to excel.”

Martin Anayi, CEO of BKT United Rugby Championship, said: “We’re excited to see this new partnership with OFX come to life. With our league spread across so many territories, bringing in an Official Currency Exchange Partner such as OFX is a very natural fit and will help our business thanks to the services they provide.

“We’ve seen major uplift in our broadcast audiences and a consistent rise in our social media metrics since rebranding the league and expanding further into South Africa. We believe we can provide OFX with a great platform to grow the awareness of their brand and tap into audiences that really matter to them.”

Tickets for the opening four home games of the new BKT United Rugby Championship season at Rodney Parade are on sale NOW! Click HERE to buy online or call 01633 670690.

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